BRAND

PRODUCT MIX

FOR

AGE

BRAND VALUE PROPOSITION

PRICE (INR)

'WHATEVA!'

LADIES PRINTED TEES, SHORTS,

AND POLO SHIRTS

LADIES

14 – 45

AFFORDABLE, EVERYDAY USE,

BRIGHT COLORS, IRREVERENT

149 - 499

'GORGE’

MENS TEES, SHIRTS

AND POLO SHIRTS

MENS

14 – 45

INTERNATIONAL DESIGNER LOOK,

GREAT QUALITY, AFFORDABLE

199 - 549

'SUN KIDS'

KIDS / TODDLER SETS, T-SHIRTS,

AND SEPARATES

BOYS &

GIRLS

2 - 16

LATEST STYLES, GREAT VALUE,

COMFORTABLE, AND SAFE

149 - 499

‘TUBEHEAD’

KNITTED HEADWEAR

UNISEX

10 - 55

MULTIFUNCTIONAL HEADWEAR /MAD PRINTED T-SHIRTS: FUN, FASHIONABLE, FUNKY, UTILITARIAN, COMFORTABLE.

79 – 399